DRIVEN BY DATA
Our training is based on decades of empirical research conducted with real end users. Our research has been published in the most respected academic outlets, and we continue to test and validate all our theories through our active academic research portfolio.
No researcher in the world has ever laid hands on such a haul of data before. Based on this research, they [the Ground Truth team] have constructed the world’s first empirically grounded and comprehensive model of interrogation tactics
Ian Leslie, The Guardian, 2018.